UOL Group hands regional media duties to Mindshare

SINGAPORE - Property developer UOL Group has handed its media duties to Mindshare, without a pitch.

UOL Group appoints Mindshare for its media duties

The agency will be responsible for managing media duties for all of UOL’s properties across the region. The scope of work includes local and regional media planning and buying for both traditional and digital media.

The incumbent is OMD.

The group, which owns 18 hotels and serviced suites in Singapore, Australia, China, Vietnam, Malaysia and Myanmar, spends approximately SG$2.5 million on advertising in Singapore.

| mindshare , singapore