The brief, according to a source, is to revamp UOB’s website, although it is believed that the winner will handle UOB’s entire online business.
“They’ve been wanting to do something more to their website for a while, so it makes sense to appoint a specialist,” said another source.
Online banking in Singapore now accounts for nearly 70 per cent of transactions, according to the source. It is believed that Saatchi & Saatchi, who handles UOB’s creative business, and typically arranges its online executions, was not invited to pitch. The client could not be reached by press time.
