The Publicis Groupe agency will be expected to revamp UOB’s websites to generate greater traffic and consumer engagement.
“We are committed to improving the online banking experience of our customers, and working with a specialist digital agency will help lead us in that direction,” said Terence Khoo, head of UOB’s internet channel.
“We are committed to improving the online banking experience of our customers, and working with a specialist digital agency will help lead us in that direction,” said Terence Khoo, head of UOB’s internet channel.
UOB, Singapore’s second-largest bank, called for a review of its digital communications last July. Up to 40 per cent of its customers bank online, while the volume of e-transactions has increased by 50 per cent in the last three years. Nick Handel, GM of Arc, said the win was testament to the agency’s creativity and investment in planning and useability.
