Staff Reporters
May 10, 2017

Unpacking brand activism at PR360Asia

A preview of the conference taking place on 6 June in Hong Kong.

A moment from last year's PR360Asia conference.
A moment from last year's PR360Asia conference.

What is the role of brand activists in an age of declining trust? Does public relations need public relations? These highly pertinent topics and more will be discussed at the fifth-annual PR360Asia, returning to Hong Kong on 6 June.

By gathering industry champions from across the region into one room for a day of real industry assessment and analysis, PR360Asia has become a highly anticipated gathering for Asia’s PR leaders. This year’s theme of brand activism and transformation is particularly significant in an age of declining trust, fake news and alternative facts.

Key topics for PR360Asia include:

  • Understanding the challenges PR faces in times of increasing cynicism
  • Maintaining trust through brand activism
  • How PR can stay relevant while upholding its core identity as the marketing and digital landscape changes
  • Talent retention: experience sharing from experts on keeping top talent and developing diversity.

Registration is now open. For the full programme and event details, or to register now, visit PR360.asia.

Limited complimentary places are available for senior brand leaders. Contact Michael Dacey below for more information.

For speaking opportunities and event information, please contact:

Michael Dacey
Conference producer
+852 3175 1922

For sponsorship opportunities, please contact:

Steve Marshall
Commercial director
+852 3175 1991

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