Universal's Bartolome takes top job at Carat Philippines

MANILA - Aegis Media has lured Universal McCann Philippines veteran Cookie Bartolome to the vacant top job at Carat Philippines.

Bartolome replaces Jocelyn Domingo, who stepped down as president of the agency earlier this year (Media 20 February). She starts on June 16th.

Bartolome has 16 years of experience in the media business, and all of them within McCann Worldgroup. She joined the company as a media planner, and climbed the ranks to vice president.

Career highlights include her role in the creation of UM Entertainment, Universal McCann's branded content arm. The unit has produced content for clients including Coca-Cola and Global Telecom.

This same brand of innovation are what I want to continue to espouse in Carat and for our clients," said Bartolome.

Patrick Stahle (pictured), Asia-Pacific CEO of Aegis Media, noted: Cookie has spent her working life building her credentials in the media industry and has demonstrated her ability to embrace every challenge and lead successfully."

"We are delighted she is joining Carat and look forward to further strong growth in the Philippines office.
Maita Consulta, Universal’s assistant vice president and insights director, has taken over Bartolome’s client portfolio.