Other regional markets in which the agency works with Coca Cola include Hong Kong and Japan.
Universal McCann was unavailable for comment on the result.
Universal McCann was unavailable for comment on the result.
Universal retains Coca-Cola in Korea
SEOUL - Coca-Cola has retained Universal McCann as its media agency-of-record following a four-way competitive pitch for its Korean planning and buying business that included HS Ad (formerly LG Ad), local agency Phoenix Ad and MediaCom.
