Universal McCann scoops $15 million Telekom Malaysia account

KUALA LUMPUR - Telekom Malaysia (TM) the country's largest telecommunications company, has handed its US$15 million media planning and buying business to Mediabrands' Universal McCann (UM), toppling five-year incumbent Zenith Media following a two-way pitch. UM has been awarded the business for a two-and-a-half year period.

by Asiya Bakht