Universal loses Jay Gee media account to CIA

<p>SINGAPORE: CIA has outgunned incumbent Universal McCann in a </p><p>two-way pitch for the media account of Jay Gee Enterprise, which is in </p><p>retail and distribution. </p><p><BR><BR> </p><p>CIA presented case studies of work it had done for French conglomerate </p><p>Louis Vuitton Moet Hennessy, saying this was relevant because both </p><p>companies market and distribute clothing and accessory brands. CIA also </p><p>showed work it had done for LVMH's Tag Heuer, which competes against </p><p>Swiss Military watches, which Jay Gee distributes along with Levi's and </p><p>Escada. </p><p><BR><BR> </p><p>Bertilla Teo, CIA general manager, said: "(We showed them) it is not </p><p>just about putting crosses on a media schedule - if that's all they </p><p>wanted then Universal McCann can do that satisfactorily. What we showed </p><p>them was how to ensure media has an impact on the consumer." </p><p><BR><BR> </p>