Hopenhagen is a movement to encourage petitioners to voice out to world leaders to create better sustainability policies in Copenhagen this December during the United Nations Climate Change Conference.
China's Hopenhagen campaign follows
China's Hopenhagen campaign follows
a push in Singapore and works with local social platforms such as Renren.com, Douban, Sina Microblog, 9911.com and Kaixin.
“China is a big contributor towards carbon emissions in the world, but putting a cap on emissions and thereby putting the breaks on global warming can only happen when governments and leaders worldwide agree,” said Kunal Sinha, team leader at Ogilvy Earth China. “With China having the world's largest number of internet users, the opinion they express - by signing the climate petition - will matter and be heard in Copenhagen.”
According to the research, only 35 per cent of people in urban areas in China are “extremely concerned” about pollution and carbon emissions. However, the group expects the Government and local industries to take action in preventing further damages. Sinha commented that there is a chance that only a small number of “eco-warriors” are actively combating climate change. However, he believes by signing up to the Hopenhagen project, people will increasingly feel obligated to take action, especially if brands and governments are helping the cause.
Local media is supporting the campaign by giving away 800 free television spots and 100 print ads.
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Credits:
Project Hopenhagen
Client United Nation
Creative agency Ogilvy & Mather
Exposure Television, print, online
“China is a big contributor towards carbon emissions in the world, but putting a cap on emissions and thereby putting the breaks on global warming can only happen when governments and leaders worldwide agree,” said Kunal Sinha, team leader at Ogilvy Earth China. “With China having the world's largest number of internet users, the opinion they express - by signing the climate petition - will matter and be heard in Copenhagen.”
According to the research, only 35 per cent of people in urban areas in China are “extremely concerned” about pollution and carbon emissions. However, the group expects the Government and local industries to take action in preventing further damages. Sinha commented that there is a chance that only a small number of “eco-warriors” are actively combating climate change. However, he believes by signing up to the Hopenhagen project, people will increasingly feel obligated to take action, especially if brands and governments are helping the cause.
Local media is supporting the campaign by giving away 800 free television spots and 100 print ads.
Credits:
Project Hopenhagen
Client United Nation
Creative agency Ogilvy & Mather
Exposure Television, print, online
