United Asatsu is front-runner for Taiwan tourism

<p>TAIPEI: United Asatsu is believed to be the favourite to win the </p><p>NT$200 million (US$6 million) Taiwan Tourism Bureau (TTB) </p><p>creative and media account. </p><p><BR><BR> </p><p>Sources close to the client said the agency did not present an image </p><p>campaign as required in the brief, but a business-to-business scheme </p><p>targeting travel agencies. </p><p><BR><BR> </p><p>It is understood that the bureau had also shortlisted McCann-Erickson, </p><p>Saatchi & Saatchi, Eastern Advertising and Everbeauty. </p><p><BR><BR> </p><p>TTB international division director C.H. Tuo declined to comment on the </p><p>pitch. However, he did mention that an unspecified agency must first </p><p>"present its revisions". In the event that the revisions are rejected, </p><p>"discussions will begin with the runner-up agency". </p><p><BR><BR> </p><p>The pitch was slated for February but was delayed until early last month </p><p>because of red tape. Confusion also surrounded the exercise as the TTB </p><p>did not invite agencies to make presentations; it merely posted a brief </p><p>on an official website and invited interested parties to forward </p><p>proposals. </p><p><BR><BR> </p>