TAIPEI: United Asatsu is believed to be the favourite to win the
NT$200 million (US$6 million) Taiwan Tourism Bureau (TTB)
creative and media account.
Sources close to the client said the agency did not present an image
campaign as required in the brief, but a business-to-business scheme
targeting travel agencies.
It is understood that the bureau had also shortlisted McCann-Erickson,
Saatchi & Saatchi, Eastern Advertising and Everbeauty.
TTB international division director C.H. Tuo declined to comment on the
pitch. However, he did mention that an unspecified agency must first
"present its revisions". In the event that the revisions are rejected,
"discussions will begin with the runner-up agency".
The pitch was slated for February but was delayed until early last month
because of red tape. Confusion also surrounded the exercise as the TTB
did not invite agencies to make presentations; it merely posted a brief
on an official website and invited interested parties to forward
proposals.
