United Airlines names new PR partners

United Airlines has reshuffled its public relations roster in four markets across the region, appointing new agencies in China, Hong Kong, Korea and Australia. <BR><BR> Ogilvy PR won the business in China, Ketchum Newscan will handle the account in Hong Kong, News Communications will work with UA in Korea, while ICON PR will look after Australia. The new assignments were made following a combination of competitive pitches and straight appointments, and formed part of the airline's regular review process.