The win capped a stellar run for the campaign, which also won Best of Show at One Show Interactive and a D&AD Black Pencil this year.
Unsurprisingly, Asia’s performance in the Cyber category was dominated by Japan, which scored the region’s only three Gold Lions, along with one Silver Lion. Gold Lion winners also included Unilever Japan’s ‘Axe Laser’ by Bascule Tokyo, and Sony Marketing’s ‘Rec You’ by GT Tokyo.
