Unilever has said it will no longer market directly to children under 12 after 2020, as part of a raft of measures it said were influenced by the serious public-health issues posed by rising childhood obesity levels.
The FMCG giant has created a 15-point plan to ensure its products were responsibly communicated, responsibly sold and responsibly developed worldwide.
Unilever said it would not direct marketing communications to children under 12, meaning...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events