While DDB regional CEO John Zeigler declined to comment on the shift, he said: “We do work with them in a number of markets on strategic projects and we are looking at working more with them.”
The account is not expected to move until July. DDB secured the US Lipton account from JWT in 2004, and also handles parts of the European business.
It is believed that the shift is accompanied by a greater focus from the Unilever brand on global work. Tribal DDB earlier secured Lipton’s regional interactive brief.
