Gideon Spanier
Mar 14, 2019

Unilever saves €500m as in-housing is 'more efficient' than agencies

FMCG giant is increasing spend on digital media and in-store.

Unilever saved more than 500 million US$566.25 million on marketing last year as it said it created more content in-house while making existing assets go further.

The world’s second biggest advertiser’s total spend on brand and marketing investment BMI dropped 400 million to 7.16 billion from 7.57 billion in 2017, but a source close to the company said the decline was largely driven by currency differences.

The...

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