Unilever renames Fair & Lovely as 'Glow & Lovely'

Fair fight over products for men?

The Men's range has been renamed as 'Glow & Handsome', a move that has 'shocked' rival skin and beauty product maker Emami.

Emami has issued a press statement revealing that Emami has legal ownership of 'Fair & Handsome' and a week ago launched ‘Emami Glow & Handsome’ digitally. The application for the same has been made with the authorities. 

The statement which was attributed to an Emami spokesperson added:   

Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time and again to damage our brand image. It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of. We will be consulting our legal experts to address this further.