Unilever, McDonald's, Ogilvy top 2012 Effie Effectiveness Index for Asia-Pacific

CANNES - Unilever is the most effective advertiser in Asia-Pacific, McDonald's is the most effective brand, Omnicom Group is the most effective holding company and Ogilvy & Mather is the most effective agency network, according to the 2012 Effie Effectiveness Index released here yesterday.

by Staff Reporters