Launchd by Effie Worldwide and Warc in 2011, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world. The results below are based on finalist and winner data from 39 worldwide Effie competitions over the past year.
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Asia-Pacific results
Most Effective Advertisers:
1. Unilever
2. McDonald's
3. Cadbury
Most Effective Brands:
1. McDonald's
2. (tie) Frucor Beverages NZ and Dove and Cadbury Dairy Milk
Most Effective Advertising Holding Companies:
1. Omnicom Group
2. WPP Group
3. Interpublic (IPG)
Most Effective Agency Networks:
1. Ogilvy & Mather
2. DDB Worldwide
3. BBDO Worldwide
Most Effective Agency Offices
1. Ogilvy & Mather (Mumbai)
2. Colenso BBDO
3. DDB China Group
Most Effective Independent Agencies:
1. Happy Soldiers
2. (tie) Contract Advertising India Private Limited and Taproot India
Global results
Most Effective Advertisers:
1. Unilever
2. Procter & Gamble
3. Nestlé
4. McDonald's
5. PepsiCo
Most Effective Brands:
1. McDonald's
2. IBM
3. Coca-Cola
4. Axe
5. Pepsi
Most Effective Advertising Holding Companies:
1. WPP Group
2. Omnicom
3. Interpublic (IPG)
4. Publicis Groupe
5. Havas Advertising
1. Ogilvy & Mather
2. BBDO Worldwide
3. DDB Worldwide
4. Leo Burnett Worldwide
5. McCann Worldgroup
1. Ogilvy & Mather (Mumbai)
2. (tie) Sancho BBDO (Bogota), Lowe-SSP3 (Bogota)
5. (tie) Ogilvy & Mather (New York) and Colenso BBDO (Auckland, New Zealand)
