Unilever Japan pitches media brief

Unilever is reviewing its mammoth media buying and planning business in Japan, the third regional review in a process that is also expected to include Taiwan by the end of the year. <BR><BR> Currently split between Initiative for planning and Asatsu-DK and Hakuhodo on buying, the business is estimated at approximately US$120 million. Initiative is up against MindShare and the two Japanese incumbents for the combined account. Presentations took place in Tokyo last week. <BR><BR> The review follows similar processes by Unilever in Indonesia and Australia over the past year.