The agency has been tasked with the activation for 'The ‘Brush Day + Night' campaign in Indonesia. The campaign, announced globally by Unilever in September last year, is being piloted in Indonesia nationwide. The new social campaign in Asia was designed to get children and their parents to brush their teeth twice a day for improved oral health.
Oze has previously handled Pepsodent's campaign “Senyum Indonesia, Senyum Pepsodent” (Smile of Indonesia, Smile of Pepsodent).
Pepsodent, which has a 27 year history in Indonesia is a market leader in the toothpaste category. The new Brush Day + Night campaign will also build on the brand’s heritage in driving improved oral health by encouraging parents to share the teeth brushing experience.
