Sources close to the pitch have told Media that second-round meetings and presentations were conducted in London last week and a final shortlist will be released at the beginning of November.
The FMCG giant initially launched a review in its key global markets in July
The FMCG giant initially launched a review in its key global markets in July
. Its annual advertising spend is in excess of US$5 billion.
The Asian markets under review include India and China. Markets elsewhere in the world include Argentina, Mexico, North America, the UK, France, Germany, Spain, Italy, the Netherlands and Russia.
In Asia the pitch will be led by Rahul Welde, the Singapore-based vice-president of media for Asia, Africa, Middle East and Turkey.
Mindshare holds the bulk of Unilever’s business in the region, and was responsible for the much-lauded tie-up between Unilever and the Chinese version of Ugly Betty. Universal McCann holds some accounts in Australia and Taiwan.
In India, Unilever’s spend is estimated by one media buyer to make up around 18 per cent of the entire ad market. Between January and March this year it spent $93 million. It is easily Mindshare’s biggest client in the market.
The Asian markets under review include India and China. Markets elsewhere in the world include Argentina, Mexico, North America, the UK, France, Germany, Spain, Italy, the Netherlands and Russia.
In Asia the pitch will be led by Rahul Welde, the Singapore-based vice-president of media for Asia, Africa, Middle East and Turkey.
Mindshare holds the bulk of Unilever’s business in the region, and was responsible for the much-lauded tie-up between Unilever and the Chinese version of Ugly Betty. Universal McCann holds some accounts in Australia and Taiwan.
In India, Unilever’s spend is estimated by one media buyer to make up around 18 per cent of the entire ad market. Between January and March this year it spent $93 million. It is easily Mindshare’s biggest client in the market.
