Set to air in September, Hunan’s version of Ugly Betty is the largest content project ever undertaken by Unilever. It is hoped that the link between Betty’s inner beauty and Dove’s trademark ‘Campaign for Real Beauty’ will rejuvenate the Dove brand, which has struggled to gain traction in China.
Unilever brands Clear, an anti-dandruff shampoo, and Lipton’s Milk Tea are also included in the deal.
