Lowe Vietnam now handles two key brands of the Unilever skincare portfolio, the other being Hazeline, which the agency won in 2008.
An Bellemans, VP marketing personal care and media of Unilever Vietnam, said: “This move will synchronise the strategic management of Unilever’s complex body care brand portfolio. This is testament to Lowe Vietnam’s performance in managing Unilever brands successfully in the past.”
An Bellemans, VP marketing personal care and media of Unilever Vietnam, said: “This move will synchronise the strategic management of Unilever’s complex body care brand portfolio. This is testament to Lowe Vietnam’s performance in managing Unilever brands successfully in the past.”
Vaseline, which has a presence in more than 60 countries, has just been launched in Vietnam with a multimedia campaign that started in April 2009 and will continue for the next few months.
Vikas Mehta, managing director of Lowe Vietnam, added: “It is highly satisfying when your biggest client hands you an important new brand in this way.”
