Unilab reviews creative brief

MANILA - Unilab, a local pharmaceutical manufacturer, has put incumbent Harrison on the defensive for its Biogesic advertising account, which is valued at up to US$2 million.

Briefs were issued a week ago to TBWA\SMP, Lowe, Y&R and DM9.

Biogesic is one of the largest makers of paracetamols in the Philippines. Last summer, Unilab also shifted its Biogesic media account out of Universal McCann to Starcom.