The plant-based nutrition company spun off from Unilever in 2017, Upfield has appointed UM as its global media agency of record following a multi-region competitive pitch review.
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Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
However, ad revenue will remain below pre-Covid levels despite the upcoming general elections
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
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