The CDC, with the China Soong Ching Ling Foundation, will launch its campaign to educate domestic audiences on the dangers of the disease and to promote vaccination.
The account was awarded to UM following a three-way pitch that involved ZenithOptimedia.
The account was awarded to UM following a three-way pitch that involved ZenithOptimedia.
Separately, UM China has also been appointed the media agency-of-record of jewellery chain Temix, which is also a subsidiary of Fuqi International.
Temix does not have an incumbent for its business and did not call a pitch. According to the agency, UM will guide the brand’s advertising and marketing initiatives, which will include TV and print campaigns to promote Temix’s more than 50 outlets, and boost brand awareness in the market.
Manpreet Singh (pictured), CEO of UM China, said the agency won the accounts through a focus on ROI and market knowledge.
