UM Australia appoints Isaac as GM

MELBOURNE - Universal McCann Australia has hired former ZenithOptimedia business director Daniel Isaac as general manager of its Melbourne office.

The appointment is the first senior hire made by new MD Henry Tajer (pictured), who took control of the agency following the promotion of former agency chief Jeff Cressall to regional president of Universal McCann in February.

"Daniel's pedigree and knowledge of the Melbourne market will enable us to deliver and achieve the goals we have set over the next few years," said
Tajer.

Isaac's career includes stints at Yahoo Australia, ZenithOptimedia and latterly as a media consultant.