Both brands are counted among the top three brands in the milk and tea category. Bates141 was handing the UMI account until parted ways with the company after its flagship drink Bauvita was acquired by Unilever. Bates will continue to handle Bauvita.
Ultrajaya hands over account to TBWA's Flying Giraffe
JAKARTA - TBWA subsidiary Flying Giraffe has won the Ultrajaya Milk Industry (UMI) account in a four-way pitch that involved DDB, DM Pratama and DraftFCB. Flying Giraffe has been tasked with handling the creative for two of UMI's top brands, including Ultra Milk and Teh Kotak.
