UA Finance selects M&C Saatchi for product campaign

HONG KONG - UA Finance has appointed M&C Saatchi Hong Kong to handle its e-Cash Revolving Loan 2008 campaign, following a three-way pitch against two undisclosed agencies.

We’re competing with a myriad of revolving loan brands ranging from those offered by the major banks, to those by other financial institutions,” said M&C Saatchi MD Sylvia Lee.

UA Finance does not have a formal incumbent but has worked with various agencies on a project basis including Euro RSCG.