The appointment sees Cheil Singapore win its first non-Samsung client, falling in line with the network’s ambitions to broaden its client base beyond its Korean owner.
The agency has been tasked to build the U Mobile brand with a focus on the new 3G operator’s product delivery.
A debut campaign is set to launch in the second half of this year.
Creative work and strategy will be developed out of Cheil’s Singapore office, and account servicing handled out of Malaysia.
U Mobile selects Cheil for Malaysia
KUALA LUMPUR - U Mobile, the latest entrant to Malaysia's bitterly competitive mobile telco market, has selected Cheil Worldwide Singapore as its creative agency.
