The agencies will compete for an estimated US$16 million brief to roll out a brand platform for the newly merged conglomerate to stakeholders and the Malaysian public. The brand identity has been created by FutureBrand.
Synergy Drive was borne of the RM29 billion (US$8.3 billion) merger of three Malaysian government-linked palm oil companies in November last year to create the world's largest biofuels producer.
The company, which also owns automotive and heavy equipment companies, plans to list of the Bursa Malaysia stock exchange by November.
