Two-way race for Orchard Central

SINGAPORE - Saatchi LAB and Euro RSCG are in a two-way race for Orchard Central, one of two shopping centres to be erected in Singapore's shopping district in the last decade.

Saatchi and Euro are believed to have been invited to pitch to Far East Organisations – which manages the development – as they are currently working on other projects for the property giant.

The retail-only S$650 million (US$430 million) Orchard Central is expected to be completed by the second half of 2008.

It occupies a prime site in Orchard Road, similar to ION Orchard – which is also calling for a creative pitch (Media, 10 September).