Two horse race for O2 Asia-Pacific

SINGAPORE - O2 Asia-Pacific is poised to select either M&C Saatchi or TBWA for its regional advertising account as it aims to consolidate its business under one roof.

The pitch is being led by O2’s new VP of branding and marketing, Sanjay Sabnani, who replaced six-year veteran Pei Wen Wong at the end of last year.

“We were working with both agencies and wanted to be more focused with one,” he said.

Sabnani added that O2 was “constantly reviewing agencies” but unlikely to change its media or PR agencies anytime soon.