Two agencies vie for $40m Bright Dairy business

SHANGHAI - Bright Dairy has shortlisted OMD and incumbent Zenith Media to contest the final round of its 2008 media buying and planning review.

The review comes after French company Danone sold its 20 per cent stake in Bright Dairy earlier this year. Zenith has held the business for six years, although CCTV buying - which the client handles itself - is excluded.