The company manages advertising space on takeaway cups covering a network of more than 500 locations in Singapore. Its location network focuses on a variety of consumer segments including PMEB, heartlands and youth.
“According to a market research report conducted by Quantum Media Research, the coffee cup stays with the consumer on average 37 minutes per day. Prolonged exposure in its one-on-one form entrenches a long-lasting impression in the minds of consumers, fully exploiting the benefits of push media to the point of saturation,” said Twelve Media general manager, Maggie Li.
Twelve’s media solution is not limited to only takeaway cups but also several other unconventional OOH platform including mobile trucks that are capable of transforming into a stage platform. The truck also acts as a mobile OOH billboard when on the move.
“We aim to work with not only brands but also with media/advertising agencies to provide them with effective OOH solutions,” added Li. “We are not selling just advertising space, but we aim to provide effective media solutions according to our clients’ objectives and needs.”
