This appointment follows a three-way pitch, which also included Ogilvy and Y&R. The incumbent is Berakaar and Go Ads.
ESP is a content creation division under GroupM, responsible for the development of integrated content solutions for brands.
“What's very encouraging is that while the pitch was for one brand, based on our work, they have entrusted us with their entire portfolio," said Vishal Mehta, technical advisor at ESP Indonesia. "It was the strategic nature of our thinking and activation integrated within planning that got us over the line in the pitch.”
TVS is one of the top 10 largest manufacturers of two-wheel bikes in the world, and the third largest in India.
