TVB showcases star power and integrated advertising at 2013 sales presentation

TVB held a star-packed presentation to showcase its 2013 programme and advertising offerings to more than 1000 guests on 8 November at TVB City. Attendees included key advertisers such as Samsung, Sony, Revlon, PCCW, Mannings, Fortune Pharmacal and Yakult, as well as more Mainland advertisers than in past years. Representatives from Starcom, PHD, OMD, Maxus and Mindshare also checked the broadcaster's integrated platform including TV, online, mobile, magazine and a soon-to-launch finance app.

by Benjamin Li

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