With the aim of establishing a portal in China, Television
Broadcast Limited and tvb.com, the new Internet subsidiary of TVB were
working with a mainland financial group to form a joint venture to apply
for an ICP (Internet content provider) licence, sources said.
TVB declined to confirm the report. However, analysts responded to TVB's
plan with reservation. Analysts noted that Web advertising and ecommerce
were not yet popular in China, and TVB might fail to receive the
expected high profits from operating a portal.
TVB's intention to enter the China Internet market comes as no
surprise.
In its 2000 Interim Results, the company stated: "tvb.com views the
China Internet market as very attractive in terms of both size and early
stage of development. We believe we are presented with a major
opportunity to create in China a lifestyle and entertainment portal
specifically designed to serve the needs of this unique, emerging
market. To that end, in harmony, with the current regulatory environment
in China, we have already taken initial steps to establish our new PRC
portal."