Benjamin Li
Nov 11, 2008

TVB launches online programming service

HONG KONG - TVB has expanded the range of TV programming available on its website, tvb.com.

TVB launches online programming service
The revamped site now provides more than 100 hours of full TVB content focusing on food, travel, news and entertainment, and lifestyle programming. The site, launched in April with limited video content, also provides catch-up services running for 24 hours after the programme has aired.

“In the past, if audiences wanted to watch our TVB programmes, they would have to watch them through sites like YouTube, where quality is not good and you can only watch the highlights as there is a 10-minute limit for video clips,” said Ivy Wong, COO of TVB.com. “Starting from today they can watch the full programme on TVB.com with better visual quality and an easy to use interactive format. Like with DVDs, you can watch programmes by chapters.”

The site has an interactive TV platform, providing comprehensive information about the programme, such as the address of a featured restaurant or recipe and other information related to the programme.

“For advertisers, they have one more channel on which to run advertising, as there is a commercial break every 10 minutes online,” continued Wong. “Advertisers can bundle their TVC package with online commercials. TVC is one to many viewers, whereas an online commercial is one to one, therefore reaching the office crowd who may not have time to watch TV regularly.”

The minimum cost for running commercials on TVB.com is HK$10,000 (US$1,283) for a basic package.

Source:
Campaign China

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