The new series of healthy diet infotainment programmes, titled Eating Right, debuts on 21 June. Using their remote controls, TV viewers with TVB set-top boxes or iDTV that carry TVB interactive logo can retrieve information such as episode synopses, restaurant descriptions, recipes and health tips on-screen.
New advertising spaces will be available on the screen, allowing product placement sponsors to present extra in-depth information to TV audiences.
Bundle packages including product placement sponsorship, TVCs and expandable banner ads on TV screen. TVB declined to disclose the cost for the new ad package, but the basic banner ads would cost “several thousand Hong Kong dollars” as trial offer, according to Jordan Lau, head of strategic development at the marketing and sales division of TVB.
“With this interactive ad format, advertisers can now deepen their communications with TV audiences and offer more comprehensive information about their products or services,” said Lau.
In a recent survey conducted jointly by the Government and TV stations in March 2009, DTT penetration in Hong Kong stood at 33.6 per cent, near to 770,000 households.
The scope will be expanded to include more food programmes and travelogues, or even game shows.