While advertisers who already have existing advance commitments will see an effective rate increment of 4.3 per cent, the city’s leading broadcaster has also upped the entry level for its mega-upfront commitment scheme.
“TVB is very aggressive this year in view of the improved economic condition, said OMD buying director Feli Tam. “The eight per cent increment is quite substantial, as we are facing a four-seven per cent inflation rate.” The rate hike comes two years after TVB upped prices by five percent; last year’s rate card did not contain any increases.
The broadcaster is also offering new advertising opportunities built around the 2008 Beijing Olympics, and its two new digital channels.
