Two more new digital terrestrial TV channels J2, which targets a youth audience, and the Interactive Information Channel will also be launched before the Olympic Games on 8 August.
“TVB will launch extensive on-air promos, coverage in programmes, TVB Weekly, tvb.com and roadshows to boost digital viewership, and offer trial advertising packages for advertisers on HD Jade and J2,” said Jordan Lau, head of strategic development at TVB’s marketing and sales division of TVB.
“TVB will launch extensive on-air promos, coverage in programmes, TVB Weekly, tvb.com and roadshows to boost digital viewership, and offer trial advertising packages for advertisers on HD Jade and J2,” said Jordan Lau, head of strategic development at TVB’s marketing and sales division of TVB.