TVB.com partners MSN for online MyTV service

HONG KONG - MSN users and TV viewers can now chat online and watch TVB programmes simultaneously, starting from April 16, as MSN hooks up with TVB.com to launch the crossover partnership "MyTV x MSN" service.

Riding on MSN’s 10th anniversary and the launch of its 9.0 platform, the partnership is in response to the latest market trends and further develops innovative internet services and entertainment content to attract new users.

MSN users can watch five MyTV channels (Variety, Entertainment, Food, Music & Travel) provided by TVB.com with its personalised interactive function anytime, anywhere and with any devise.

MSN Hong Kong has assembled a themed glass house located in the LCX store in Ocean Terminal in Tsim Sha Tsui, giving shoppers a glimpse into the story behind MSN.

Agenda was tasked to do a new website and online promotion for this new service, while SPRG is handling various promotional PR programmes over the next three months.

TVB.com’s MyTV service was launch last November, and has accumulated over 1,200 hours of TVB programmes for internet users, while MSN Messenger has the 2.1 millions users.

Source: Campaign China