
This service is offered on a monthly online streamlining subscription basis, whereby subscribers can also watch other existing now.com.hk content.
“We have cooperated with TVB for many other programmes - drama programming is the latest value-added services to our broadband users,” said Ada Kwok, marketing manager at PCCW.
“TVB.com is a portal website but does not offer any paid online streaming services. The advantage for TVB in giving us this content is that we have a large existing customer base and payment system, along with a stable network and server.”
TVB.com and Now.com are working together on PR event, to be followed by an aggressive radio and online promotion.