By establishing a presence in Guangzhou and tapping China's relatively
buoyant ad market, TVB is hoping to counter sluggish operating
conditions in Hong Kong.
Rival station ATV has however, been quicker and has six representative offices in the mainland. TVB, which is applying for an ad licence in China, is planning to use title sponsorship as a means of driving sales among mainland firms. "Some famous China brands have still not yet entered Hong Kong, but we believe they will soon,
said its marketing
and sales controller, Leung Kin Wah.
In 2000, China accounted for seven per cent its total revenue of HK$2 billion (about US$257 million).
