Byravee Iyer
May 28, 2015

Tuomas Peltoniemi named president of TBWA Digital Arts Network Asia

ASIA-PACIFIC - Tuomas Peltoniemi, head of TBWA’s Digital Arts Network (DAN) Singapore has been promoted to spearhead digital and innovation across Asia.

Tuomas Peltoniemi
Tuomas Peltoniemi

Based in Singapore, Peltoniemi will report to Philip Brett, TBWA’s president, Asia, and work closely with Luke Eid, global president of DAN.

The move comes a couple of months after the agency announced a series of management changes including Brett’s own promotion to Asia president and Joanne Lao's move from Hong Kong to Shanghai as Greater China CEO. DAN Singapore will be led by former business director Eero Aalto.

“Tuomas has been the driving force behind some of our most innovative business models for our clients, such as the MasterCard Digital and Social Business Engine,” said Luke Eid, global president for DAN. “In his new role, Tuomas will ensure we continue to lead our clients across Asia through the ever-increasingly complex digital landscape we operate in today.”

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.