Based in Singapore, Peltoniemi will report to Philip Brett, TBWA’s president, Asia, and work closely with Luke Eid, global president of DAN.
The move comes a couple of months after the agency announced a series of management changes including Brett’s own promotion to Asia president and Joanne Lao's move from Hong Kong to Shanghai as Greater China CEO. DAN Singapore will be led by former business director Eero Aalto.
“Tuomas has been the driving force behind some of our most innovative business models for our clients, such as the MasterCard Digital and Social Business Engine,” said Luke Eid, global president for DAN. “In his new role, Tuomas will ensure we continue to lead our clients across Asia through the ever-increasingly complex digital landscape we operate in today.”