The deal will attempt to promote Tung Fong Hung’s key Lingzhi capsule product.
The show itself is attempting to target a global Chinese audience by running behind-the-scenes video clips and programme highlights on the newly-relaunched TVB.com website.
The show itself is attempting to target a global Chinese audience by running behind-the-scenes video clips and programme highlights on the newly-relaunched TVB.com website.
“Our previous targeted advertisers for online marketing were mainly young brands like Sony, Nike, Coca-Cola,” explained TVB.com chief operating officer Ivy Wong.
“Tung Fong Hung is a really traditional brand for mature customers, so you could hardly expect they would advertise online.
“But our mission is to attract a more mature audience to go online and the younger audience for TV.”
The online advertising offers an interactive element, where consumers can receive a cash discount coupon after proving information. Online creative was handled by TVB.com.
Super Trio Supreme is one of Hong Kong’s most watched shows, with a viewership proportion of 38 per cent.
Recently, the show inked a deal whereby it is also co-broadcast with Astro TV in Malaysia.
Several of the programmes are being shot on location in Malaysia this month.
