This is the second creative account the French food giant has awarded the agency this year, with TSLA winning Evian’s creative duties in Singapore in February.
TSLA will now focus on experiential, digital, CEM/WOM duties for Dumex. It was selected following a closed-door process involving several other agencies.
Dumex, which recently underwent a global re-branding exercise, has appointed TSLA in line with its drive to engage Asian mothers.
Eunice Tan, head of planning at TSLA, said, “Dumex has a rare, nostalgic brand legacy and many in our generation were brought up on it. This is an especially exciting time for them and we are thrilled to be a part of it.”
