Tsingtao campaigns anew
SHANGHAI - Chinese brewer Tsingtao has launched an integrated campaign in an effort to refresh the image of its premium Tsingtao Draft brand and to increase its competitiveness with imported labels, such as Carlsberg, Heineken and Budweiser.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features