Tsingtao Brewery seeks repositioning strategy

SHANGHAI - Tsingtao Brewery, China's largest brewery, is reportedly pitching a new project to reposition its draft beer product line.

The review is believed to include Tsingtao’s key creative agency Ogilvy & Mather, along with Publicis and Grey.

The development comes as the brewery attempts to expand its draft production, eyeing the higher profit margins that are generated in comparison to bottled beer.