Ogilvy is charged to raise the brand’s credibility in Taiwan due to the country’s current hesitation on Mainland Chinese goods. The creative concept is to merge the brand into daily activities, with a focus on maintaining relationships between family members.
The TV commercials play out the ups and downs of a family Monday through Sunday. View the translated synopsis here.
Credits:
Project Tsingtao Beer Campaign
Client Taiwan Tsing Beer
Creative agency Ogilvy & Mather, Taiwan
Executive creative director Jennifer Hu
Creative director Kenny Chian
Associte creative director Alvin Chen
Copywriter Justin Chia
Agency producer ChiuChi Chuang
Production house Greatland Films
Exposure Television, onlline
